Privacy policy
🔒 Privacy Policy
Effective Date: December 27, 2025
Last Updated: December 27, 2025
Introduction
Welcome to Divyam Fashion. We operate this website and online store, including all related information, content, features, tools, products, and services (collectively, the "Services") to provide you with a curated shopping experience.
Our store is powered by Shopify, which enables us to deliver these Services to you.
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you:
- Visit our website
- Make a purchase through our Services
- Use our features and tools
- Communicate with us
By accessing or using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.
⚖️ Policy Conflicts
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of personal information.
📊 1. Personal Information We Collect
"Personal information" refers to information that identifies, relates to, or can reasonably be linked to you. It does not include anonymized or de-identified information.
Depending on how you interact with our Services and applicable laws, we may collect the following categories of personal information:
👤 Contact Information
- Full name
- Billing address
- Shipping address
- Phone number
- Email address
💳 Financial Information
- Payment method details (credit/debit card, UPI, etc.)
- Transaction details
- Payment confirmation details
Note: Payment information is processed securely via Shopify and its trusted payment partners. We do not store complete payment card details on our servers.
🔐 Account Information
- Username and password
- Account preferences
- Account settings
- Communication preferences
🛒 Transaction Information
- Products viewed, added to cart, or wishlisted
- Products purchased, exchanged, or cancelled
- Past order history
- Shopping behavior and preferences
💬 Communication Information
- Messages sent to customer support
- Email correspondence
- WhatsApp conversations
- Inquiries and feedback
📱 Device & Technical Information
- IP address
- Browser type and version
- Device identifiers
- Operating system
- Network connection details
- Geographic location (approximate)
📈 Usage Information
- How you interact with our website
- Pages visited and time spent
- Navigation patterns
- Click behavior
- Search queries
🔍 2. Sources of Personal Information
We collect personal information from the following sources:
Directly From You
When you:
- Create an account
- Place an order
- Contact customer support
- Subscribe to newsletters
- Fill out forms
- Communicate via WhatsApp
Automatically Through Technology
When you:
- Browse our website
- Use cookies and similar tracking technologies
- Access our mobile site
Third-Party Sources
- Shopify – our e-commerce platform provider
- Payment processors – for transaction processing
- Shipping partners – for delivery logistics
- Analytics providers – for website performance insights
- Marketing platforms – where permitted by law
🎯 3. How We Use Your Personal Information
We use your personal information for the following purposes:
🛍️ To Provide and Improve Our Services
- Process orders and payments
- Ship products and manage deliveries
- Create and manage customer accounts
- Provide customer support via email and WhatsApp
- Improve website functionality and user experience
- Personalize your shopping experience
- Manage returns and replacements (as per our policy)
📣 Marketing and Advertising
- Send promotional emails or offers (with opt-out options)
- Share new product launches and special deals
- Display personalized ads based on browsing or purchase history
- Conduct market research and surveys
🔐 Security and Fraud Prevention
- Authenticate user accounts
- Detect and prevent fraudulent or unauthorized activity
- Maintain a safe and secure shopping environment
- Protect against spam and abuse
📞 Communication
- Respond to customer inquiries
- Share order updates and shipping notifications
- Send important service-related messages
- Provide customer support
⚖️ Legal Compliance
- Comply with applicable laws and regulations
- Respond to legal requests or court orders
- Enforce our Terms of Service and policies
- Protect our rights and property
🔗 4. How We Share Personal Information
We may share your personal information in the following circumstances:
With Service Providers
- Shopify – our e-commerce platform
- Payment gateways – Razorpay, PayPal, Stripe, etc.
- Logistics partners – courier and shipping companies
- Email service providers – for newsletters and notifications
- Analytics tools – Google Analytics, Facebook Pixel, etc.
With Marketing Partners
- For advertising and promotional purposes
- To display relevant ads on social media and other platforms
- Only when you have consented or where permitted by law
Legal Requirements
- When required by law, legal process, or government request
- To comply with court orders or regulatory requirements
- To protect our legal rights or defend against claims
Business Transactions
- During mergers, acquisitions, or business restructuring
- Asset sales or transfers
- With your explicit consent
With Your Consent
- When you direct us to share information
- For purposes you have explicitly agreed to
All third parties are contractually required to:
- Protect your personal information
- Use it only for authorized purposes
- Comply with applicable data protection laws
🛒 5. Relationship with Shopify
Our online store is hosted on Shopify Inc., a leading e-commerce platform.
What Shopify Does:
- Processes payments securely
- Manages product inventory
- Hosts our website infrastructure
- Provides analytics and reporting tools
- Supports order fulfillment
Your Data and Shopify:
- Shopify may process your information across different jurisdictions
- Shopify has its own privacy practices and policies
- Shopify is responsible for certain data processing activities
Learn More:
- Shopify Privacy Policy: https://privacy.shopify.com/en
- Shopify Privacy Portal: Manage your data rights directly with Shopify
🌐 6. Third-Party Links
Our website may contain links to third-party websites, social media platforms, or external services.
Important:
- We are not responsible for the privacy practices or content of those sites
- Those sites have their own privacy policies
- We encourage you to review their policies before providing any personal information
Examples of third-party links:
- Social media platforms (Instagram, Facebook, WhatsApp)
- Payment gateways
- Shipping tracking portals
- Review platforms
👶 7. Children's Privacy
Our Services are not intended for children under the legal age of majority (18 years in India).
- We do not knowingly collect personal information from minors
- If we discover that we have collected data from a child, we will delete it promptly
- Parents or guardians may contact us to request deletion of their child's information
🔐 8. Data Security and Retention
Security Measures
We implement reasonable technical and organizational measures to protect your personal information, including:
- Secure Socket Layer (SSL) encryption
- Secure payment processing
- Access controls and authentication
- Regular security assessments
- Employee training on data protection
Important Disclaimer:
- No system is completely secure
- We cannot guarantee absolute security
- You are responsible for keeping your account credentials confidential
Data Retention
We retain personal information only for as long as necessary to:
✅ Provide Services and fulfill orders
✅ Comply with legal obligations
✅ Resolve disputes and enforce agreements
✅ Maintain business records as required by law
Retention Periods:
- Order data: Retained for 7 years (as per Indian tax laws)
- Marketing data: Until you unsubscribe or request deletion
- Account data: Until account deletion is requested
- Support communications: Retained for 3 years
🛡️ 9. Your Rights and Choices
Depending on your location and applicable laws, you may have the following rights:
Access Your Data
- Request a copy of your personal information
- Know what data we hold about you
Correct Your Data
- Update inaccurate or incomplete information
- Modify your account details
Delete Your Data
- Request deletion of your personal information
- Subject to legal retention requirements
Data Portability
- Receive your data in a structured, machine-readable format
- Transfer your data to another service provider
Withdraw Consent
- Unsubscribe from marketing emails
- Opt out of promotional communications
- Manage cookie preferences
Object to Processing
- Object to certain uses of your data
- Request restriction of processing
How to Exercise Your Rights:
- Email us at: divyamfashion7306@gmail.com
- Contact us via WhatsApp: +91 886 628 0553
- Use the unsubscribe link in promotional emails
Important Notes:
- You may unsubscribe from promotional emails at any time
- Transactional emails (order confirmations, shipping updates) will still be sent
- Some requests may require identity verification
📝 10. Complaints and Data Protection Authority
File a Complaint with Us
If you have concerns about how your personal information is handled:
- Contact us at divyamfashion7306@gmail.com
- Describe your concern in detail
- We will respond within 7-10 business days
File a Complaint with Authorities
You may also have the right to file a complaint with your local data protection authority:
India: Contact the relevant state or national data protection authority under applicable Indian laws.
🌍 11. International Data Transfers
Data Location
Your information may be:
- Stored on servers located outside India
- Processed by service providers in different countries
- Transferred across international borders
Legal Safeguards
Where required by law, we use lawful transfer mechanisms such as:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Explicit consent from you
Shopify Data Processing
Shopify may process data in various jurisdictions, including the United States and Canada. Learn more at: https://privacy.shopify.com/en
🔄 12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our practices
- New legal requirements
- Improvements to our Services
- Customer feedback
When We Update:
- The "Last Updated" date at the top will change
- Significant changes will be highlighted on our website
- You may be notified via email for material changes
Your Continued Use: By continuing to use our Services after changes are posted, you accept the updated Privacy Policy.
📞 13. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Divyam Fashion
📧 Email: divyamfashion7306@gmail.com
📱 WhatsApp: +91 886 628 0553
📍 Mailing Address:
Divyam Fashion
Savlia Circle, Yoginagar Society
Surat, Gujarat – 395011
India
🕒 Business Hours: Monday to Saturday, 10:00 AM - 7:00 PM IST
✅ Acknowledgment
By placing an order with Divyam Fashion or using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.